05/27/12

This Week’s Global Beer Headlines (with Commentary)

*I spent about 15 minutes trying to figure out if Guinness really built a submersible pub to celebrate its 250 year anniversary, or if this is some sort of strange internet marketing prank, so far it seems legit. In any case you can judge for yourself here is one of the articles from Arch Daily. It is being billed as a “Deep-Sea Bar”, photos are included, there may even be a video.  According to The Drink Nation, “The steel-shell sub is stationed in the Baltic at Stockholm, and has already made its maiden voyage.”  Go figure.

*Beer may help lay in-roads for trade between India and Pakistan. According to an article on the NY Daily News website, less than 2% of Pakistan’s trade was with India in 2009, but thanks to a Pakistani beer now becoming available India this figure may soon grow. Apparently Pakistani beer, which does exist, hasn’t been sold in India since the countries where partitioned in 1947.  The article goes on to discuss how this trade may also improve ties between the nations given their sometimes volatile relationship, but I think for the brewer it should do wonders for demand.  Take this point from the article, “In Pakistan, people ordering beer via room service in smart hotels have to sign a form declaring it is “for medicinal use only”. Officially, only Christian and Hindu Pakistanis (about 3% of the population) are legally allowed to drink.”  While I haven’t tried this Pakistani beer, Kingfisher hasn’t set the bar too high leaving the Indian market ripe for the taking.